Your Campaign Doesn’t End at the Install
As a mobile marketer, your job doesn’t stop once a user clicks an ad. What truly matters is what happens after the install. Did the user onboard successfully? Did they subscribe? What campaign drove the best ROI?
Unfortunately, most attribution tools only show you part of the picture, and in-app analytics often live in a separate silo. This disconnect creates one of the biggest challenges for marketing teams:
“We can see installs and impressions, but we don’t know what’s really working.”
That’s where Bora AI comes in — bridging the gap between acquisition and post-install behavior using smart, accessible AI.
Common Marketing Challenges with Mobile Data
📉 Attribution and analytics live in different tools
You might be using AppsFlyer, Adjust, or Google Ads for attribution, and a separate tool for in-app behavior. Stitching it all together is time-consuming and often requires manual exports.
📊 You can’t prove which campaign performs best beyond CPI
Cost-per-install doesn’t tell you who converts, who churns, or who pays. You need downstream metrics to judge real success.
🧠 Analyst bottlenecks slow down optimization
Even when data exists, you often have to wait for an analyst to slice it by campaign source, platform, region, or behavior.
Real Example: Meta vs Google Ads – Which Actually Converts?
Let’s say you’re running simultaneous campaigns on Meta and Google Ads, targeting app installs.
Instead of sifting through dashboards, you ask Bora:
Outcome:
- You reallocate budget to Meta
- You launch new creative targeting high-performing iOS segments
- You send a stakeholder report using Bora’s export feature — no analyst needed
Your team just saved hours, avoided missteps, and doubled down on what works.
Bora’s Role in Closing the Loop
With Bora AI, you don’t need to manually connect attribution with behavior. Bora understands both the source of traffic and the actions users take after install.
Here’s how it helps:
🔁 Connects acquisition and behavior without SQL
📈 Surfaces campaign performance beyond just installs
📤 Makes sharing insights effortless — chart, table, or PDF
Want to see more campaign-focused prompts?
🔗 Explore Prompt Templates for Marketing Teams
Sample Prompts Marketers Use with Bora
“Which channel had the highest average revenue per user in Q1?”
“Compare retention rates of users from TikTok vs Google Ads last month”
“What is the lifetime value of users acquired via influencer campaign?”
“Show me regions where Facebook ad users convert better than average”
Each one delivers instant answers — often with segment breakdowns, visual summaries, and actionable insights.
Do I Need a Complex Setup to Use This?
Not at all. As long as your app tracks basic in-app actions (like purchases, registrations, screen views) and includes source attribution (via UTM tags, referrers, etc.), Bora can analyze the full user journey.
🔧 Want help with setup? See: Mobile Analytics Checklist for Marketers
Final Thought: Smarter Campaigns Start with Smarter Insights
You’re already investing in ads. With Bora AI, you finally get to see the real results — and make data-backed decisions in minutes, not days.
👉 Want to see Bora in action for your next campaign? Join our beta